Can Advertising Revitalize Rotary's Image and Grow Membership?

Does everything about your club vitalize your members?  Does everything your district undertakes vitalize your clubs?  

Part II of Jim Henry's Born by Commerce series uses the story of British Rail's revitalization to point out some issues that could assist revitalizing Rotary everywhere.

To read Born By Commerce, Part II, click here. 

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 

originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.  

To read Anarchy of Misalignment, please click here.

Time for Peaceful Resistance

Time for Peaceful Resistance?

Are clubs being treated like the customers they are?  Are clubs being given the value and priority commensurate with what they are being asked to give?

To read Jim Henry's Rotatorial, please click here . . .

Retain to Gain Part 8

Membership

Retain to Gain

Part 8

A Georgia ex-Rotarian said about Rotary: 

“It wasn’t worth the time or money I had to invest.”  

To read what may have prevented the Georgia Rotarian from coming to this conclusion, please click here . . .

Retain to Gain Part 7

Membership

Retain to Gain

Part 7

Obstacles to your Strategic Plan have surfaced.  What kind are they and how do you overcome them?  

To read Overcoming Obstacles, 

click here.