Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Monday, June 25, 2012

Can Advertising Revitalize Rotary's Image and Grow Membership?

Does everything about your club vitalize your members?  Does everything your district undertakes vitalize your clubs?  


Part II of Jim Henry's Born by Commerce series uses the story of British Rail's revitalization to point out some issues that could assist revitalizing Rotary everywhere.