Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
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Friday, June 1, 2012
Retain to Gain Part 7
Retain to Gain
Obstacles to your Strategic Plan have surfaced. What kind are they and how do you overcome them?