Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Thursday, June 14, 2012

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 
originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.