Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Thursday, June 14, 2012

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 
originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.