Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, November 30, 2012

Enlightened Self Interest Makes Rotary Go Round!

Is Rotary International getting better at what it is doing instead of concentrating on improving the value of what it is doing to its customers - Rotary clubs and the members of local Rotary clubs?