Is Rotary International getting better at what it is doing instead of concentrating on improving the value of what it is doing to its customers - Rotary clubs and the members of local Rotary clubs?
Why Organization's Fail
Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.