Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, November 25, 2012

Developing & Continuing Activities and Programs addressing Membership is supposed to be Rotary International's Highest Priority. Is it?

2012 Code of Policies Section 26.120. Membership Statistics  The development and continuation of activities and programs addressing membership must remain the association’s highest priority. The association and its clubs must remain focused on all aspects of membership.  (May 2003 Mtg., Bd. Dec. 324) Source: February 2003 Mtg., Bd. Dec. 261

     Since 2003, has membership really been the association's highest priority?
    Since 2003, has the association remained focused on all aspects of membership?
    Since 2003, has anyone been assigned the responsibility to make sure this Board decision was being carried out?
    Since 2003, have district membership chairs been invited to the International Assembly to receive specialized training in all aspects of membership like district TRF chairs have been to receive specialized training in all aspects of TRF's Future Vision?