Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, September 29, 2013

Rotary's ASK Paradox

 Ask a person to join your Rotary club and membership will grow.

This statement might be true, but it is not validated because of this invalid argument:

Ask a person to join your Rotary club.
The person joins your Rotary club.
Therefore, membership increases.

This argument could be true, but it is not valid because the conclusion assumes:
  • Rotary club membership is static (stable).
  • The person remains a member.
Both assumptions depend on clubs retaining more members than they ask to join, an unrealistic assumption.  Rotary membership is dynamic and depends on Rotarians participating in Rotary's Circle of Life.  To grow membership, clubs must identify and address their dynamics. Consider downloading and circulating, from the right sidebar, Zone 30's M&Ms and Membership Thoughts from Around the World.  District 7980's 'Seven Steps to a Sexy Club' is a new addition.