Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, July 27, 2014

Rotary Leader Membership Information

Big Data can work for or against attaining goals.  Complicated reports, which are all too common in this electronic age, can work against goals because few leaders will bother to filter and manipulate the data to get information they consider important. Useful reports should be simple, accurate, and furnish only the information necessary to help make decisions.  Rotary International's (R.I.) purpose is to create Rotarians.  Its membership reports should be simple, accurate, and easily accessible.

As a Past District Governor and former Rotary Coordinator, a report similar to the one pictured would have been wonderful.  In the pictured report names are fictitious and membership numbers representative.   Note that the report presents club presidents and district leaders with comparative numbers.  It also presents Directors and Coordinators with a clear Zone Membership Status.
   In this report, which club(s) should be recognized for membership achievements?  Which club(s) could use assistance in what action - retention or attraction? What would be helpful educational programs for Directors, Coordinators, District Governors, Presidents, Membership chairs?
Check out the total Regional and R.I. Rates, Indexes, and the Net Losses of Rotarians.  If this type information had been given to Directors twenty years ago, is there any chance R.I.'s strategic planning would have taken a different direction?  So simple yet so potentially effective.
(The Excel Spreadsheet pictured is available upon request.)