Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Saturday, October 17, 2015

Rotary in North America - the Series

In 2011, Retention Central published the four-part Rotary in North America series.  All parts were on Retention Central's Most Widely Read list for a some time, Part IV the longest.  As time passed, requests for reprints have declined.  Now that clubs are being asked to be more active in Public Information, these may be worth reviewing.

Here are links to each part in the series:

Together we can get out of the ruts of membership decline in North America.  It can only happen when every Rotarian recognizes that clubs must know what their present and future members value and deliver that value.  Rotary International and member clubs must recognize that the only true measure of whether or not clubs are effective at delivering value are their
Retention and Growth rates.