Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, October 16, 2015


In 2009 and 12, Retention Central posted a set of guidelines Rotary clubs could use to help return to a steady membership growth position.  The guidelines are also applicable to Rotary International (RI), as posted in the 2014 Rotatorial available at this link.  For the convenience of anyone who may be interested in reading the material, here are the links to the guidelines, which should be read in the listed order:

The fundamentals discussed in this series are applicable to any organization regardless of its type or size.  The examples could be updated, but the fundamental principles are timeless.  RI and some member clubs have made major progress in prioritizing membership since the publishing of these guidelines.  In November, based on these guidelines, Retention Central will rate RI's progress.