Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Friday, October 16, 2015


In 2009 and 12, Retention Central posted a set of guidelines Rotary clubs could use to help return to a steady membership growth position.  The guidelines are also applicable to Rotary International (RI), as posted in the 2014 Rotatorial available at this link.  For the convenience of anyone who may be interested in reading the material, here are the links to the guidelines, which should be read in the listed order:

The fundamentals discussed in this series are applicable to any organization regardless of its type or size.  The examples could be updated, but the fundamental principles are timeless.  RI and some member clubs have made major progress in prioritizing membership since the publishing of these guidelines.  In November, based on these guidelines, Retention Central will rate RI's progress.