Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Saturday, February 19, 2011

Rotary's Recruiting Death Dance

Rotary's annual recruiting waltz is our Dance of Death and reminds me of the mythical Thorn Bird who sings it most beautiful song as it impales itself to death on a thorn.  If one critically analyzes our recruiting dance, it becomes obvious that the practice is organization-centered, not member-centered. It comes from an inward point of view . . . Recruitment Death Dance (Click here to read more.)