Can Rotary Perfect Its Brand?
North America, indications are that Rotary still has credibility but has ceased perfecting its Brand. In the five years from 2005 through 2009, Zone 34, with over 34,000 Rotarians, inducted 22,467 new members and lost 23,053. This indicates that, after decades of building respect and credibility, the name Rotary still attracts its target audience – members –
but many Rotary clubs have lost the ability to ‘close the deal’ – to retain members. What about your club? (Click here to read more)