Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, February 20, 2011

Strategic Plan Starting Point!

What is the base upon which to build a District Strategic Plan?” was the major question at the recent Zone 34 Membership Seminar. The attendees decided it was necessary to answer this question before they could begin creating effective plans. First, the RI Code of Policies, 17.010.1 states, “The activities and organization of a Rotary district shall exist solely to help the individual club advance the object of Rotary. . .” Then attendees, all of whom were district leaders, decided that they should treat individual Rotary clubs as customers. Then the attendees concluded that to create an effective plan, it would be wise to define what their customers’ (clubs) needed to accomplishing their objective.

To see their creative base upon which to create an effective strategic plan, click here!