Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Monday, February 21, 2011

Leadership in Rotary is not for TIMID!


Leadership in any organization is a challenge. But in most organizations the customers, suppliers, and in non-profits, beneficiaries, are relatively clear. How do we gain a better understanding of these concepts for our Rotary organizations?