Retain to Gain Part 3

MEMBERSHIP

RETAIN TO GAIN

Part 3

Achieving

Established Priorities 

takes more than one person, one month, or one year.  An influential guiding coalition must carry the torch until the priorities have been achieved and solidified.

To read 
Creating a Guiding Coalition, 
please click here.  
Watch for Part 4 - Establish an Obtainable Vision, to be posted in June.

Retain to Gain Part 2

MEMBERSHIP

RETAIN TO GAIN

Part 2

To Retain and Gain Membership 

Club, District, Zone, and Rotary International Leaders must 

ESTABLISH MEMBERSHIP GAIN 

As their Top Priority, otherwise it will not happen.

To read 

Establish Priorities, 

Part 2 of the Reverse a Membership Freefall series, click here.
Part 3 - Create a Powerful Guiding Coalition  coming April 30, 2012 

Retain To Gain Introduction

Membership

Retain to Gain

Introduction 

Present and future members are Rotary clubs' customers.  To retain and attract them, clubs must make a sustained effort to identify, define, and pursue Rotary's value proposition by increasing focus on the exclusive and significant benefits of membership in local Rotary clubs. This series, Reversing A Membership Freefall, was first posted in 2009.  With slight editing, Retention Central is posting the series a second time because, regardless of size or location, clubs implementing the timeless business fundamentals outlined in this series should become more effective at retaining and attracting members.

To read Part I of the eight part series, please click here.

Presidents-Elect are Customers

Peach State P.E.T.S. Treated Presidents-elect like the Customers They Are!

Georgia presidents-elect had choices!  

To read how Peach State P.E.T.S. organized the 2012  P.E.T.S. edition, please click here.