Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, April 29, 2012

Retain to Gain Part 3

MEMBERSHIP

RETAIN TO GAIN
Part 3

Achieving
Established Priorities 
takes more than one person, one month, or one year.  An influential guiding coalition must carry the torch until the priorities have been achieved and solidified.

To read 
Creating a Guiding Coalition, 
please click here.  
Watch for Part 4 - Establish an Obtainable Vision, to be posted in June.