Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, April 20, 2012

Retain To Gain Introduction

Membership

Retain to Gain

Introduction 

Present and future members are Rotary clubs' customers.  To retain and attract them, clubs must make a sustained effort to identify, define, and pursue Rotary's value proposition by increasing focus on the exclusive and significant benefits of membership in local Rotary clubs. This series, Reversing A Membership Freefall, was first posted in 2009.  With slight editing, Retention Central is posting the series a second time because, regardless of size or location, clubs implementing the timeless business fundamentals outlined in this series should become more effective at retaining and attracting members.