Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Friday, April 20, 2012

Retain To Gain Introduction

Membership

Retain to Gain

Introduction 

Present and future members are Rotary clubs' customers.  To retain and attract them, clubs must make a sustained effort to identify, define, and pursue Rotary's value proposition by increasing focus on the exclusive and significant benefits of membership in local Rotary clubs. This series, Reversing A Membership Freefall, was first posted in 2009.  With slight editing, Retention Central is posting the series a second time because, regardless of size or location, clubs implementing the timeless business fundamentals outlined in this series should become more effective at retaining and attracting members.