Retain to Gain
Present and future members are Rotary clubs' customers. To retain and attract them, clubs must make a sustained effort to identify, define, and pursue Rotary's value proposition by increasing focus on the exclusive and significant benefits of membership in local Rotary clubs. This series, Reversing A Membership Freefall, was first posted in 2009. With slight editing, Retention Central is posting the series a second time because, regardless of size or location, clubs implementing the timeless business fundamentals outlined in this series should become more effective at retaining and attracting members.