Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, April 22, 2012

Retain to Gain Part 2

MEMBERSHIP

RETAIN TO GAIN
Part 2
To Retain and Gain Membership 
Club, District, Zone, and Rotary International Leaders must 

ESTABLISH MEMBERSHIP GAIN 
As their Top Priority, otherwise it will not happen.
To read 
Part 2 of the Reverse a Membership Freefall series, click here.
Part 3 - Create a Powerful Guiding Coalition  coming April 30, 2012