General Information

Red Text bears a link to reference Rotatorials.

Retention Central is monitored occasionally by its creator, Jim Henry, who may be contacted by email at jrhjr255@gmail.com.


Friday, April 20, 2012

Retain To Gain Introduction

Membership

Retain to Gain

Introduction 

Present and future members are Rotary clubs' customers.  To retain and attract them, clubs must make a sustained effort to identify, define, and pursue Rotary's value proposition by increasing focus on the exclusive and significant benefits of membership in local Rotary clubs. This series, Reversing A Membership Freefall, was first posted in 2009.  With slight editing, Retention Central is posting the series a second time because, regardless of size or location, clubs implementing the timeless business fundamentals outlined in this series should become more effective at retaining and attracting members.


No comments:

Post a Comment