Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Thursday, December 31, 2015

MEMBERSHIP DEVELOPMENT CANNOT BE A SEGMENT OF ROTARY INTERNATIONAL’S STRATEGIC PLAN!

    Membership Development must be the determining value of each segment of Rotary International's (RI) strategic plan!  Every segment must be centered on helping RI achieve its sole purpose:  strengthening existing and creating new clubs.    If membership isn’t the determining value of each segment, then each segment will become a divisive, stand-alone silo that will seek to achieve its own purpose, hindering RI’s pursuit of its purpose.

     Take the oft overlooked article in RI’s Code of Policies (CoP) that encourages “. . . districts to have 75 clubs and 2,700 members.”  First and foremost, district leaders, who receive their Rotary perceptions, direction, and education from senior Rotary and staff leaders, often give the perception that clubs exist to support the district, RI, The Rotary Foundation, and their projects and programs.  They frequently appear to be unaware that RI created districts to help it strengthen existing and create new clubs.   Second, if the 75/2,700 result is not to be part of RI’s strategic plan it should be revised or dropped from the CoP.  If it is to be part of RI’s strategic plan, then every segment should revolve around assisting RI in achieving the 75/2,700 result and should justify its existence on how it will help RI achieve this result.  The Rotary Foundation, even though it is a separate charitable organization, must be a segment of RI’s strategic plan, not the stand-alone silo it has the perception of being.

     RI’s purpose is to strengthen existing and create new Rotary clubs.  Every club’s purpose is to retain existing and create new Rotarians.  The objective of the Rotary network is to advance the Object of Rotary.  Using RI attributes in pursuit of this objective 

Rotarians make the world better,
One community at the time. 



Today the Hopeful Rotarian and his wife, Jean, are celebrating 59 years of marriage.  It goes without saying that she has been very patient, tolerent, understanding, and supportive.